Prepared Exclusively For
DR. CORINA RADU
PREMIER ORTHODONTICS & DENTAL SPECIALISTS
A comprehensive digital presence audit covering your two locations in Elmhurst and Downers Grove — including Google Business Profile analysis, SERP rankings, competitive intelligence, and market demographics.
2
Locations Audited
Elmhurst + Downers Grove
3.7★
Personal GBP Rating
Critical Issue — 6 reviews
5.0★
Practice GBP Rating
139 + 153 reviews
#2
Local Pack Position
Both markets
⚠
CRITICAL FINDING
Your Personal Google Profile Is Damaging Your Reputation
When patients search "Dr. Corina Radu," they see a 3.7-star personal GBP with negative reviews calling you "rude and unprofessional" — before they ever reach your 5-star practice profiles. This is a conversion killer that needs immediate attention.
01 — Audit Scores
YOUR DIGITAL PRESENCE SCORECARD
Scores reflect current performance across key digital channels. Each category is benchmarked against your top competitors in Elmhurst and Downers Grove.
0/100
0/100
0/100
0/100
0/100
0/100
0/100
STRENGTHS
✓ 5.0★ practice GBPs with 292 total reviews
✓ Board-certified with 20+ years experience
✓ #2 local pack position in both markets
✓ Strong patient testimonials on website
✓ Two established locations in affluent suburbs
CRITICAL GAPS
✗ 3.7★ personal GBP with damaging reviews
✗ Zero paid advertising (competitors are running ads)
✗ Review count gap: 401 vs your 139 (Elmhurst)
✗ No dedicated location landing pages
✗ No live chat or online scheduling
OPPORTUNITIES
→ Reputation repair on personal GBP
→ Google Ads to capture competitor traffic
→ Review generation campaign (target: 400+)
→ SureSmile content strategy (vs Invisalign gap)
→ Chicago expansion — high-growth market
→ Associate hiring to scale capacity
02 — Google Business Profiles
THE REPUTATION CRISIS YOU MAY NOT KNOW ABOUT
You have three Google Business Profiles — two for your practices (excellent) and one personal profile (critical problem).
03 — SERP Rankings
WHERE YOU RANK — AND WHERE YOU'RE MISSING
Google search results for your two markets. Local pack positions determine whether patients call you or your competitors.
ELMHURST, IL — 60126
Google Local Pack Results
"ORTHODONTIST ELMHURST IL"
#1
Advanced Orthodontic Specialists
★★★★★401
#2
Premier Orthodontics — ElmhurstYOU
★★★★★139
#3
Boland Orthodontics
★★★★★37
"BRACES ELMHURST IL"
#1
Advanced Orthodontic Specialists
★★★★★401
#2
Premier Orthodontics — ElmhurstYOU
★★★★★139
#3
Doshi Orthodontics
★★★★★202
ORGANIC RANKINGS (WEBSITE)
#1
Doshi Orthodontics
★★★★★202
#2
Boland Orthodontics
★★★★★37
#3
AOS (Dr. Bicknell page)
★★★★★401
#4
Premier Orthodontics (website)YOU
★★★★★139
#5
Delta Dental Directory
★★★★★0
DOWNERS GROVE, IL — 60515
Google Local Pack Results
"ORTHODONTIST DOWNERS GROVE IL"
AD
Othman Orthodontics (SPONSORED)
★★★★★60
#1
Downers Grove Orthodontics
★★★★★813
#2
Premier Orthodontics — DGYOU
★★★★★153
#3
Zach Frazier Orthodontics
★★★★★557
ORGANIC RANKINGS (WEBSITE)
#1
Zach Frazier Orthodontics
★★★★★557
#2
Downers Grove Dental & Ortho
★★★★★164
#3
Downers Grove Orthodontics
★★★★★813
#4
Premier Orthodontics (contact page)YOU
★★★★★153
#5
Razi Orthodontics
★★★★★0
KEYWORD GAP ANALYSIS
Keywords you're missing or underperforming on
ELMHURST KEYWORDS
orthodontist Elmhurst IL
~320/mo
Top 3 ✓
braces Elmhurst IL
~210/mo
Top 3 ✓
Invisalign Elmhurst IL
~480/mo
Not Ranking
clear aligners Elmhurst
~190/mo
Not Ranking
kids orthodontist Elmhurst
~140/mo
Not Ranking
braces for adults Elmhurst
~90/mo
Not Ranking
DOWNERS GROVE KEYWORDS
orthodontist Downers Grove IL
~290/mo
Top 3 ✓
Invisalign Downers Grove
~390/mo
Not Ranking
clear aligners Downers Grove
~160/mo
Not Ranking
braces Downers Grove IL
~180/mo
Pg 2–3
orthodontist near me 60515
~220/mo
Top 3 ✓
SureSmile Downers Grove
~40/mo
Not Ranking
THE INVISALIGN BLIND SPOT
"Invisalign" is the #1 searched clear aligner brand — and you're not ranking for it.
You offer SureSmile® clear aligners, which is an excellent product — but patients search for "Invisalign" by brand name. Your website needs content that bridges this gap: landing pages that capture "Invisalign alternative" and "clear aligner" searches and educate patients on why SureSmile is comparable or superior.
04 — Competitor Analysis
KNOW YOUR COMPETITION
The cutthroat orthodontic market in Elmhurst and Downers Grove. Here's who you're up against and where you have the edge.
ELMHURST MARKET — 60126
Advanced Orthodontic Specialists
275 N York St, Elmhurst + Forest Park
★★★★★(401)
smilesbyaos.com
STRENGTHS
+ 3 doctors — high capacity
+ 401 reviews (3x yours)
+ Exclusive Damon™ braces
+ Modern video-forward website
+ Same-day starts offered
WEAKNESSES
− Higher price point implied
− No pricing transparency
− No SureSmile/surgical ortho
− Forest Park location is far
Doshi Orthodontics
488 Spring Rd, Elmhurst
★★★★★(202)
doshiorthodontics.com
STRENGTHS
+ 5.0★ rating
+ 202 reviews
+ Penn DMD (same as Dr. Radu)
+ Established local presence
WEAKNESSES
− Outdated website design
− Solo practice — limited capacity
− No surgical orthodontics
− Limited social media presence
Boland Orthodontics
455 N York St, Elmhurst
★★★★★(37)
straightersmile.com
STRENGTHS
+ Established local name
+ Central Elmhurst location
+ Community reputation
WEAKNESSES
− Only 37 reviews — very low
− Closing soon (limited hours)
− Older website
− Limited digital marketing
DOWNERS GROVE MARKET — 60515
Downers Grove Orthodontics
1330 Ogden Ave, Downers Grove
★★★★★(813)
downersgroveorthodontics.com
STRENGTHS
+ 813 reviews — dominant volume
+ #1 organic ranking
+ Established brand name
+ Family-friendly positioning
WEAKNESSES
− 4.8★ vs your 5.0★
− Mixed Yelp reviews (some negative)
− Generic website design
− No surgical orthodontics
Zach Frazier Orthodontics
4909 Forest Ave, Downers Grove
★★★★★(557)
zachfrazierorthodontics.com
STRENGTHS
+ 5.0★ rating with 557 reviews
+ #1 organic ranking
+ Strong digital presence
+ Modern practice
WEAKNESSES
− Newer practice — less history
− Closed Mondays
− Less specialized (no surgical)
− Less board-certified prestige
Othman Orthodontics
2340 S Highland Ave, Lombard
★★★★★(60)
othmanorthodontics.com
STRENGTHS
+ Running Google Ads
+ 4.9★ rating
+ Flexible scheduling
WEAKNESSES
− Only 60 reviews
− Paying for visibility (not organic)
− Lombard location — less central
− Smaller practice
THE REVENUE GAP — WHAT THIS ACTUALLY COSTS YOU
Your Competitors Are Capturing Patients You Should Be Getting
401 vs 139
AOS Reviews vs Yours (Elmhurst)
262 review gap
557 vs 153
Zach Frazier vs Yours (DG)
404 review gap
15–20
Est. Monthly Patient Gap
new patients/month
$82K–$110K
Est. Monthly Revenue Gap
at $5,500 avg case
Review count is the single strongest predictor of new patient volume in local orthodontic markets. Every 100 additional reviews generates an estimated 5–8 new patient inquiries per month. AOS's 262-review advantage over your Elmhurst location translates to roughly 13–21 patients per month they're capturing that should be yours. At a $5,500 average case value, that's a $71,500–$115,500 monthly revenue gap in Elmhurst alone.
COMPETITIVE MATRIX
| Practice | Rating | Reviews | Paid Ads | Surgical Ortho | Website Quality | Social Media |
|---|---|---|---|---|---|---|
| Premier Orthodontics ← | 5.0★ | 292 | ✗ | ✓ | Average | Low |
| AOS (Elmhurst) | 4.9★ | 401 | ✗ | ✗ | Strong | Medium |
| Doshi Orthodontics | 5.0★ | 202 | ✗ | ✗ | Weak | Low |
| DG Orthodontics | 4.8★ | 813 | ✗ | ✗ | Average | Medium |
| Zach Frazier Ortho | 5.0★ | 557 | ✗ | ✗ | Strong | Medium |
| Othman Orthodontics | 4.9★ | 60 | ✓ | ✗ | Average | Low |
06 — SEO Intelligence
DOMAIN AUTHORITY & KEYWORD INTELLIGENCE
Real data from Moz and keyword research tools — the kind of analysis Dr. Radu asked for by name.
DOMAIN AUTHORITY COMPARISON (MOZ)
Higher DA = stronger backlink profile = better organic rankings
← YOUR SITE
premierorthodental.com
14
Domain Authority
85
Linking Domains
79
Ranking Keywords
COMPETITOR
smilesbyaos.com
22
Domain Authority
126
Linking Domains
173
Ranking Keywords
COMPETITOR
downersgroveorthodontics.com
15
Domain Authority
111
Linking Domains
20
Ranking Keywords
THE BACKLINK GAP
AOS has 57% higher domain authority and ranks for 119% more keywords than your site.
Domain Authority (DA) is Moz's metric for predicting how well a site will rank in Google. Your DA of 14 vs. AOS's DA of 22 means their pages start with a significant ranking advantage before content even factors in. They also rank for 173 keywords vs. your 79 — meaning they're capturing 2x more organic search traffic. Closing this gap requires a structured backlink acquisition strategy: local press mentions, dental association directories, community partnerships, and content that earns links naturally.
YOUR CURRENT BACKLINK SOURCES
local.yahoo.com
DirectoryLow
yellowpages.com
DirectoryMedium
merchantcircle.com
DirectoryLow
bippermedia.com
DirectoryLow
superpages.com
DirectoryLow
Your backlink profile is almost entirely low-quality directory listings. AOS has links from Groupon, Medium, and higher-authority domains.
HIGH-VALUE BACKLINKS TO TARGET
Illinois Dental Association
AssociationHigh
AAO (americanassocortho.org)
AssociationVery High
Elmhurst Chamber of Commerce
LocalHigh
DuPage County health directories
LocalHigh
Healthgrades / Zocdoc
MedicalHigh
Local Elmhurst/DG news sites
PressVery High
Each high-authority backlink adds DA points and directly improves your organic ranking potential.
CLEAN BILL OF HEALTH
Your site has a 1% Spam Score — the lowest possible rating. This means your backlink profile is clean with no toxic links that could trigger a Google penalty. The problem isn't spam; it's volume and authority. You need more high-quality links, not a cleanup.
07 — Website Audit
YOUR DIGITAL FRONT DOOR
premierorthodental.com — what's working, what's not, and what patients experience when they find you online.
YOUR WEBSITE
premierorthodental.com
TOP COMPETITOR WEBSITE
smilesbyaos.com (Advanced Orthodontic Specialists)
WHAT PATIENTS SEE ON ARRIVAL
GOOGLE PENALTY
Your Popup Is Hurting Your Rankings
Since January 2017, Google has penalized sites with intrusive interstitials — full-screen popups that block content immediately on page load. Your "Free Online Smile Assessment" modal fires the moment a patient arrives from Google Search, which is exactly what the penalty targets.
🚫 Fires on page load
Penalized by Google
🚫 Covers full content
Classified as interstitial
🚫 Mobile users hit hardest
60%+ of ortho searches are mobile
🚫 Increases bounce rate
Users close tab instead of dismissing
THE FIX (ZERO COST)
Delay the popup trigger to 30–45 seconds after page load, or switch to exit-intent only. Preserves the lead capture tool without the SEO penalty. This single change can directly improve your #2 local pack ranking.
WHAT'S WORKING
✓ Both locations clearly listed in header
Easy for patients to find the right location
✓ Free consultation CTA is prominent
Reduces friction for new patient inquiries
✓ Doctor credentials well-highlighted
Board certification builds trust
✓ Services clearly organized
Braces, aligners, retainers, surgical
✓ Review carousel present
Social proof visible on homepage
✓ Accessibility widget included
Compliance and inclusivity
WHAT NEEDS IMPROVEMENT
✗ No dedicated location landing pages
Google rewards location-specific pages for local SEO
✗ No live chat or chatbot
Competitors capture leads 24/7 — you don't
✗ No online scheduling tool
Patients expect instant booking; form submissions lose leads
✗ No before/after gallery
Visual proof of results is the #1 conversion driver
✗ No video testimonials
Video builds trust faster than text reviews
✗ No blog/content strategy
Missing SEO traffic from informational searches
✗ No pricing transparency
Patients comparison-shop; hiding pricing increases bounce rate
✗ Generic template design
Doesn't differentiate from hundreds of similar practices
08 — Market Demographics
YOUR MARKET OPPORTUNITY
Both locations serve affluent DuPage County suburbs with strong demand for premium orthodontic care.
Elmhurst, IL
ZIP: 60126
OPPORTUNITY: Very High
Population
46,108
Median HH Income
$149,644
Avg HH Income
$200,730
Per Capita Income
$77,937
Highly affluent Chicago suburb in DuPage County. One of the wealthiest communities in the Chicago metro area. Strong family market with high disposable income for premium orthodontic care.
Downers Grove, IL
ZIP: 60515
OPPORTUNITY: High
Population
50,552
Median HH Income
$115,114
Avg HH Income
$163,851
Per Capita Income
$67,928
Established DuPage County suburb with strong middle-to-upper income demographics. Larger population than Elmhurst. High family density creates consistent orthodontic demand.
COMBINED MARKET OPPORTUNITY
96,660+
Total Population
$132,379
Avg Median Income
Premium
Market Type
Chicago
Growth Potential
Both markets are premium DuPage County suburbs with household incomes significantly above the national median ($78,538). Elmhurst is particularly affluent with a median income nearly 2x the national average. These demographics support premium case fees and high patient lifetime value. Dr. Radu's interest in expanding to Chicago opens access to an even larger and more diverse patient pool — a logical next step once the existing two locations are fully optimized.
09 — Strategic Recommendation
YOUR GROWTH ROADMAP WITH HIP
Based on this audit, here's exactly what we'd recommend — and why the timing matters.
Phase 1 — Month 1–2
Reputation & Foundation
→ Personal GBP reputation management strategy
→ Review generation campaign (target: 400+ per location)
→ Google Ads launch for both markets
→ Dedicated location landing pages
Phase 2 — Month 2–4
Visibility & Conversion
→ SEO content strategy (Invisalign gap, clear aligners)
→ Website conversion optimization (live chat, scheduling)
→ Before/after gallery + video testimonials
→ Social media content calendar
Phase 3 — Month 4–12
Scale & Expand
→ Associate hiring support & training systems
→ Chicago location market research & launch prep
→ Multi-location marketing infrastructure
→ Performance reporting & optimization
WHY ACT NOW
Every Month You Wait, Your Competitors Pull Further Ahead
Advanced Orthodontic Specialists has 401 reviews to your 139 in Elmhurst. Zach Frazier has 557 reviews to your 153 in Downers Grove. These gaps compound over time. Meanwhile, your personal GBP is actively damaging your reputation every day it sits unaddressed. Dr. Radu, you have the credentials, the clinical excellence, and the 5-star practice reputation to dominate both markets — you just need the right growth infrastructure behind you.
10 — Frequently Asked Questions
YOUR SOCIAL MEDIA PRESENCE VS. COMPETITORS
Dr. Radu asked us to analyze competitor social media. Here's the full picture — and why it matters for new patient acquisition.
A consistent Reels strategy targeting local hashtags can grow from 243 to 1,000+ followers in 90 days. More importantly, social media drives direct appointment bookings — especially from the teen and young adult demographic that makes up 60%+ of orthodontic patients. Dr. Zach's TikTok presence is a direct pipeline to the exact patients you're competing for. A HIP-managed social content calendar with weekly before/afters, patient milestones, and staff culture content can close this gap systematically.